Course Summary

Course Description

Promotes a comprehensive understanding of the role of marketing management in consumer, industrial markets and service industries, and develops problem-solving and decision-making capabilities in these fields; develops a critical and analytical approach to marketing managers? tasks within the context of the organisation as a whole.

Marketing planning and promotion; business environment and strategic management; marketing research and sales management; public relations; accounting and finance for managers; management information and communication systems; human resource management; research skills and project management; dissertation.

Additional Entry Requirements:
A recognised Bachelor degree (minimum 2.2) or equivalent; or NQF level 6; or The Greenwich School of Management Diploma in Management Studies (DMS).
Further information:
A recognised Bachelor degree (minimum 2.2) or equivalent; or NQF level 6; or The Greenwich School of Management Diploma in Management Studies (DMS).

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