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Marketing
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University of Strathclyde
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Course Summary
- Type: DBA
- Location: Glasgow
- Duration: 0 years
- Deadline:
Course Description
Stage 1: students take classes from a relevant Master?s programme in the School of Business; stage 2: core research methods class, optional other courses, plus a full research proposal and literature review; stage 3: research project and thesis; staff research interests include: relationship marketing; new product development and innovation; services marketing; consumer behaviour; e-marketing; supply chain/channel management; entrepreneurship and small businesses; social marketing; international business.Additional Entry Requirements:
2nd Class Honours degree or equivalent; candidates with other qualifications may be considered.
Further information:
2nd Class Honours degree or equivalent; candidates with other qualifications may be considered.
2nd Class Honours degree or equivalent; candidates with other qualifications may be considered.