Course Summary

Course Description

This course is designed for students wishing to start, or further develop, careers in marketing; explores the principles, theoretical concepts and practice of marketing within the context of business and management and focuses on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

Compulsory modules (choose 1): organisations and people; strategic management; management research; finance for managers; marketing communication; entrepreneurial marketing; optional modules: knowledge management; contemporary issues in management; european business; public sector management; new venture creation.

Additional Entry Requirements:
A good first degree in a relevant subject; possession of a suitable professional qualification and relevant practical experience;where English is not 1st language: IELTS 6.0, TOEFL 560.
Further information:
A good first degree in a relevant subject; possession of a suitable professional qualification and relevant practical experience;where English is not 1st language: IELTS 6.0, TOEFL 560.

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