Course Summary

Course Description

On completion of the course students have the knowledge and skills to: Integrate all aspects of management in strategic decision making; develop and manage innovative marketing plans which will give your business competitive advantage; adapt to different challenges in marketing; appreciate international marketing issues and develop appropriate strategies; manage and co-ordinate international marketing strategies and operations; develop and manage integrated marketing communications programmes.

Managing finance; managing markets; managing information; managing people; managing operations; managing strategy; marketing; communications; international marketing management; research methods; dissertation.

Additional Entry Requirements:
Degree in any discipline recognised by the University of Wales; or 2 years' relevant experience in a management capacity; IELTS 6.5.
Further information:
Degree in any discipline recognised by the University of Wales; or 2 years' relevant experience in a management capacity; IELTS 6.5.

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