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International Marketing
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Coventry University
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Course Summary
- Type: MBA
- Location: Coventry
- Duration: 1 years
- Deadline: Oct,Jan,Apr,Jul
Course Description
This course equips students for a career in international marketing by developing the critical knowledge and competencies in the identification, analysis and solution of problems encountered in international marketing and the development of international marketing strategies.Modules Modules include: Advanced business practice; sustainable strategy (from planning to implementation); leading in a changing world; finance, funding and legislative frameworks for success; marketing in a global age; retail marketing management; buyer behaviour analysis (the psychology of buying); alternative markets; creativity; organisation internship or consulting project or dissertation.Additional Entry Requirements:
2nd Class Honours degree (2:2) or above; English Language IELTS 6.5 or equivalent.
Further information:
2nd Class Honours degree (2:2) or above; English Language IELTS 6.5 or equivalent.
2nd Class Honours degree (2:2) or above; English Language IELTS 6.5 or equivalent.