Integrated Marketing Communications at Northwestern University
Thinking about an MBA in marketing?
Take a closer look at the Integrated Marketing Communications (IMC) master"s program at Northwestern University.
IMC starts with a solid business foundation in finance, statistics and organization behaviour, and then adds greater depth with coursework in marketing management and marketing communications. Advanced course offerings include:
- Brand strategy
- Database marketing
- Marketing research
- Marketing models
- Marketing measurement
- Public relations
Part of the world-renowned Medill School of Journalism, the IMC program connects to the real world of marketing through nationally recognized faculty, industry-related class projects, and corporate residencies for our full-time students.
IMC at Northwestern will give you both the quantitative skills and the communications skills today"s employers demand.
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