Northwestern University -Medill IMC

Integrated Marketing Communications at Northwestern University

Located 20 Kilometres from the heart of Chicago, the IMC program puts its students within reach of a business and marketing hub. Lean more about IMC at Northwestern:
www.medill.northwestern.edu/imc
Email:
Phone: 847/491-5228

Thinking about an MBA in marketing?

Take a closer look at the Integrated Marketing Communications (IMC) master"s program at Northwestern University.

 

IMC starts with a solid business foundation in finance, statistics and organization behaviour, and then adds greater depth with coursework in marketing management and marketing communications. Advanced course offerings include:

  • Brand strategy
  • Database marketing
  • Marketing research
  • Marketing models
  • Marketing measurement
  • Public relations

 

Part of the world-renowned Medill School of Journalism, the IMC program connects to the real world of marketing through nationally recognized faculty, industry-related class projects, and corporate residencies for our full-time students.

 

IMC at Northwestern will give you both the quantitative skills and the communications skills today"s employers demand.

Integrated Marketing Communications Program * Medill School of Journalism * Northwestern University * Evanston, IL USA

Current Courses

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