Luxury goods and services, once for the happy few only, have developed more affordable ranges designed for a wider numbers of customers. This move entails both the brand repositioning and its marketing strategy. The EIML Paris MBA in Luxury Marketing is catered to students or executives who would like to direct their career towards the Luxury Industry, while working. This program provides the students with the knowledge and skills (altogether technical, artistic and cultural aspects) required to manage a team or an organization in the Luxury Industry.
Duration: 15 months Deadline: Ongoing
View program :
MARKETING AND MANAGEMENT FOUNDATIONS
Marketing management
Communication
Globalization and luxury brands
Financial management
Organizational behavior
Human ressources management
Intercultural management
Luxury codes
Fashion history
Introduction to french civilisation for foreign students
LUXURY MANAGEMENT
Market surveys and panels in luxury industry
International luxury distribution
Luxury brand management
Product management
Sourcing and purchasing strategy
Luxury quality management
Business Intelligence and corporate strategy in luxury industry
Event strategy and media
International advertising
CRM
E business, digital marketing and social media in luxury industry
Strategic forecasting and budgeting
Business plan for entrepreneurs
Consulting project in luxury industry: marketing, strategic, financial and creative issues
Ethics and sustainable development in luxury industry
Luxury and fashion consumer behaviour
MANAGING SPECIFIC LUXURY SECTORS
The fashion industry
(sectoral case study, knowledge of colors, fabrics, materials)
The cosmetic and perfumes industries
(case study sectoral knowledge of cosmetics, perfumes)
The jewelry and watches industry
(case study segment, product knowledge and gemology)
The hospitality industry and luxury services
(sector case study, visits to palaces, luxury travel)
The gastronomy and wine tasting industry
(case study sectoral, visiting vineyards and workshops)
