Luxury cosmetics and perfume make people feel better about themselves. But how do you create and manage a cosmetic or perfume range of products ? Learn how to innovate in cosmetic strategies, how to package, distribute and promote perfumes in this specific volume industry where the issue is to retain customers.

 

Duration: 12 months Deadline: Ongoing

 

View program :

 

Luxury codes and market players

Luxury brands and cosmetics industry

Luxury codes and brand identity

History of perfumes

History of arts

 

Marketing and digital marketing

Luxury Marketing

Brand management in cosmetics and perfume sector

Selling techniques

Retail management in cosmetics and perfume industry

Customer relationship management

Public relations, communication and advertising

E business and digital marketing

Social media and e reputation

Mediaplanning and KPI

 

Management

Starting your own label

Building a business plan

Forecasting and logistics in cosmetics

Corporate strategy

Human resources, team Building and leadership

Intellectual property law and licensing

Ethics and sustainability

 

Cosmetic and perfume skills

Packaging and design

Innovations and trends

New product development

Rules and regulation, production and quality

Material workshop: recognize fragrances, olfaction and creation

Workshop in cosmetics: make-up and skin care

 

Consulting project