Admire watchmakers, artists and designers of time, touch and compare gems, learn how these precious pieces are created, developed and managed. This program enables you to understand every best practices of this market which happens to be one of the most growing market in the luxury industry.
Duration: 12 months Deadline: Ongoing
View program :
Luxury codes and market players
Luxury brands and jewelry industry
Luxury codes and brand identity
History of jewelry and timepieces
History of arts
Jewelry marketing and digital marketing and communication
Luxury marketing
Brand management in jewelry
Selling techniques applied to jewelry and timepieces
Customer relationship management
Public relations, event strategy and communication
E business and digital marketing
Social media and e reputation
Mediaplanning and KPI
Management
Starting your own label
Building a business plan
Forecasting and logistics in jewelry
Corporate strategy
Human resources, team building and leadership
Intellectual property law and licensing
Ethics and sustainability
Jewelry and timepieces design and gemology
3D sketching and drawing
Create the perfect moodboard
Collection design
Mock-up
Jewelry and watch innovations and trends
New product development and sourcing
Packaging
Material workshop: recognize and evaluate diamonds, coloured stones, pearls, antique and contemporary jewelry
Workshop in fine watches : understanding mechanicals and appraisal
Consulting project