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MBA COURSES Tuesday 3rd May 2016
EIML Paris

Admire watchmakers, artists and designers of time, touch and compare gems, learn how these precious pieces are created, developed and managed. This program enables you to understand every best practices of this market which happens to be one of the most growing market in the luxury industry.


Duration: 12 months Deadline: Ongoing


View program :


Luxury codes and market players

Luxury brands and jewelry industry

Luxury codes and brand identity

History of jewelry and timepieces

History of arts


Jewelry marketing and digital marketing and communication

Luxury marketing

Brand management in jewelry

Selling techniques applied to jewelry and timepieces

Customer relationship management

Public relations, event strategy and communication

E business and digital marketing

Social media and e reputation

Mediaplanning and KPI



Starting your own label

Building a business plan

Forecasting and logistics in jewelry

Corporate strategy

Human resources, team building and leadership

Intellectual property law and licensing

Ethics and sustainability


Jewelry and timepieces design and gemology

3D sketching and drawing

Create the perfect moodboard

Collection design


Jewelry and watch innovations and trends

New product development and sourcing


Material workshop: recognize and evaluate diamonds, coloured stones, pearls, antique and contemporary jewelry

Workshop in fine watches : understanding mechanicals and appraisal


Consulting project

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