Admire watchmakers, artists and designers of time, touch and compare gems, learn how these precious pieces are created, developed and managed. This program enables you to understand every best practices of this market which happens to be one of the most growing market in the luxury industry.

 

Duration: 12 months Deadline: Ongoing

 

View program :

 

Luxury codes and market players

Luxury brands and jewelry industry

Luxury codes and brand identity

History of jewelry and timepieces

History of arts

 

Jewelry marketing and digital marketing and communication

Luxury marketing

Brand management in jewelry

Selling techniques applied to jewelry and timepieces

Customer relationship management

Public relations, event strategy and communication

E business and digital marketing

Social media and e reputation

Mediaplanning and KPI

 

Management

Starting your own label

Building a business plan

Forecasting and logistics in jewelry

Corporate strategy

Human resources, team building and leadership

Intellectual property law and licensing

Ethics and sustainability

 

Jewelry and timepieces design and gemology

3D sketching and drawing

Create the perfect moodboard

Collection design

Mock-up

Jewelry and watch innovations and trends

New product development and sourcing

Packaging

Material workshop: recognize and evaluate diamonds, coloured stones, pearls, antique and contemporary jewelry

Workshop in fine watches : understanding mechanicals and appraisal

 

Consulting project