What makes a wine or a champagne exceptional? How do consumers appreciate and purchase some particular wines over and over again? What do consumers expect from a luxury hotel? Explore how to create an exceptional experience for wine and hotel consumers, and how to increase their loyalty in this specific market where services are the main key factors of success.

Duration: 12 months Deadline: Ongoing

 

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Luxury codes and market players

Luxury brands and wine, gastronomy and hospitality industry

Luxury codes and brand identity

Economy of the luxury travel industry

Wine and gastronomy economy

 

Marketing, digital marketing and communication in wine and hospitality industry

Luxury marketing

Brand management in hospitality

Brand management in wine industry

Brand management in fine gastronomy industry

Customer relationship management

Public relations, event strategy and communication

E business and digital marketing

Social media and e reputation

Mediaplanning and KPI

 

Management

Starting your own label

Building a business plan

Forecasting and logistics in jewelry

Corporate strategy

Human resources team building and leadership

Intellectual property law and licensing

Ethics and sustainability

 

Wine tasting, fine gastronomy and services in luxury industry

Services in luxury industry

New product development

Packaging and design

Grooming

Well-being and spa

Wine tasting workshop

Fine gastronomy workshop

 

Consulting project or tasting sessions, field trips and visits by leading chefs