What makes a wine or a champagne exceptional? How do consumers appreciate and purchase some particular wines over and over again? What do consumers expect from a luxury hotel? Explore how to create an exceptional experience for wine and hotel consumers, and how to increase their loyalty in this specific market where services are the main key factors of success.
Duration: 12 months Deadline: Ongoing
View program :
Luxury codes and market players
Luxury brands and wine, gastronomy and hospitality industry
Luxury codes and brand identity
Economy of the luxury travel industry
Wine and gastronomy economy
Marketing, digital marketing and communication in wine and hospitality industry
Luxury marketing
Brand management in hospitality
Brand management in wine industry
Brand management in fine gastronomy industry
Customer relationship management
Public relations, event strategy and communication
E business and digital marketing
Social media and e reputation
Mediaplanning and KPI
Management
Starting your own label
Building a business plan
Forecasting and logistics in jewelry
Corporate strategy
Human resources team building and leadership
Intellectual property law and licensing
Ethics and sustainability
Wine tasting, fine gastronomy and services in luxury industry
Services in luxury industry
New product development
Packaging and design
Grooming
Well-being and spa
Wine tasting workshop
Fine gastronomy workshop
Consulting project or tasting sessions, field trips and visits by leading chefs