According to the 2023 retail Visual Tracking research data, the packaging using Custom Flat Bottom Bags has a 40% higher recognition rate on the shelves than traditional flexible packaging, and its unique upright stability increases the product display area by 65%. Procter & Gamble’s A/B tests in the laundry detergent category showed that the median customer dwell time for flat-bottomed structure packaging reached 3.5 seconds, which was 1.8 seconds longer than that for roll-packed bags, and the purchase conversion rate increased by 22%. The bottom support structure of this type of packaging usually adopts a 4-layer reinforced design, with a load-bearing parameter of up to 5 kilograms, reducing the product damage rate during the logistics process to 0.3%.
In the dimension of brand communication, the Flat display area of Custom Flat Bottom Bags is 50% larger than that of conventional three-dimensional packaging, increasing the size of the brand’s main visual by 30%. Mars’ research on its chocolate product line shows that the flat-bottled bags using eight-color gravure printing technology have achieved a color reproduction rate of 98% and increased the accuracy of brand logo recognition by 45%. Nielsen’s retail audit data shows that the metallized standing bags have a reflection intensity of 300 lumens under natural light, and the shelf attention capture rate has increased by 60%. For instance, the sales of Oreo products under Mondelez International rose by 18% in the first week after changing their packaging.
From the perspective of consumer experience, the center of gravity design of the flat-bottomed bag enables it to achieve a 95% success rate of repeated standing after opening, with a convenience score of 4.7/5. A user test involving 500 households showed that the bottom design with anti-slip texture improved the tipping control accuracy by 30% and reduced the product waste rate by 15%. For instance, Nestle Coffee’s 250-gram product has reduced the empty bag storage volume by 70% through optimizing the bottom folding process, meeting the storage convenience requirements of 80% of consumers.
In terms of supply chain benefits, the stacking stability of Custom Flat Bottom Bags has increased the utilization rate of warehouse space by 35% and the loading rate of transport vehicles by 20%. The 2024 report of the International Packaging Association indicates that after adopting an automated filling production line, the packaging speed of flat-bottomed bags can reach 120 bags per minute, and the energy consumption cost is 40% lower than that of rigid containers. The actual operational data of Coca-Cola’s European partners shows that the labor cost for putting this packaging on the shelves has been reduced by 25%, the frequency of shelf replenishment has been extended from every two days to every four days, and the operational efficiency has increased by 30%.